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Babyganics Named in Class Action Lawsuit

Plaintiffs allege deceptive marketing and business practices.

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By: Christine Esposito

Editor-in-Chief

A class action lawsuit has been filed in federal district court in New York against KAS Direct LLC, alleging that the company uses deceptive marketing and business practices to promote its Babyganics line of infant-oriented health, hygiene, and personal-care and household cleaning products.   The suit alleges that consumers have become increasingly concerned about the effects of synthetic and chemical ingredients in their products and that Babyganics is capitalizing on consumers’ concerns and ...

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